R/GA
Creative director EMEA
07.2022 - Present
Squadra
Mentor
02.2024 - Present
Yeo Messaging
Co-founder
05.2017 - Present
Native
Digital creative director
07.2019 - 06.2022
Google / Creative lab
Multi-disciplinary designer (Contract)
10.2017 - 04.2018
Jones & Bone
Co-founder + creative director
10.2015 - 10.2018
The Sunshine Company
Design Director - Digital
04.2013 - 06.2015
Mother Design
Design Director - Digital
01.2012 - 06.2013
BBH
Interactive Designer - Lead
01.2009 - 12.2011
keetbone.ltd
Art director + Interactive Designer (Contract)
01.2007 - 12.2009
With over 15 years of experience under my belt, my process has been sharpened and I am confident and meticulous with my work.
My aim and ambition are driven simply by creating experiences that people love. Over the years I have built brand identities, launched digital products, and raised awareness through a multitude of services from large global brands to start-ups driving engagement across every touchpoint of the customer journey.
I’ve been lucky enough to work with some of the greats and gained a wealth of knowledge and expertise on a wide variety of projects for clients and partners including Native, Google Creative Lab, Sunshine, Mother Design, Bartle Bogle Hegarty, Jones & Bone, Nexus, Heist, Playr, Hudson Powell & YEO Messaging.
Fact:
I was part of a small team that set up two internal design studios: Mother Design (2013) and BBH’s very own Addictive Pixel (2009).
Expertise & Tools
Creative Direction
Digital Strategy
Product Design
Visual Storytelling
Interaction Design
Interface Design
User Experience Design
Art Direction
Branding
Guidelines
Graphic Design
Experiential Design
Photography
Mentoring
Team Building
Prompt-Writer
Mac OS
Adobe Creative Cloud
Figma
Miro
Webflow
Midjourney
Runway
LLMs (Chat GPT, Gemini)
Recognition
iF
Professional Concept
Service Design (x2)
User Experience
reddot
Winner - Best of the best
FWA SOTD (x5)
Cannes Lions
Gold - Design
Silver - Cyber
Best Use of Interactive
Best Video
D&AD
Wood Pencil
In Book (x5)One Show
Silver (x2)
Young guns
Campaign BIG Awards
Silver
Webby’s
Advertising, Media & PR Products & Services
Best Use of Interactive
Honouree - Family
Nominated - Best online Media (x2)
British Arrows
Silver - Best Integrated
SXSW Film
GamechangerClients
Acer - Agent Provocateur - Android Pixel 2 - Android (Product) - APP4 - ASOS - Audi - AXE -
Acer - Agent Provocateur - Android Pixel 2 - Android (Product) - APP4 - ASOS - Audi - AXE -
Baliboosta - Barclays - BBC - Becks - Boden - Boehringer Ingelheim - BSF - Burberry -
Baliboosta - Barclays - BBC - Becks - Boden - Boehringer Ingelheim - BSF - Burberry -
Catapult (PLAYR) - Christie’s - ConvaTec - Diageo - Dorset Cereals - Dulux - eBay -
Catapult (PLAYR) - Christie’s - ConvaTec - Diageo - Dorset Cereals - Dulux - eBay -
EA Games - Elton John Aids Foundation - Ernst and Young - Farmer J - Getty -
EA Games - Elton John Aids Foundation - Ernst and Young - Farmer J - Getty -
Gucci (Chime for Change) - Heineken - Heist - Helmer - HSBC - HTC - HP -
Gucci (Chime for Change) - Heineken - Heist - Helmer - HSBC - HTC - HP -
IKEA - I Get Knocked Down (Netflix)- ITV - Johnnie Walker - Kronenbourg 1664 - LEGO -
IKEA - I Get Knocked Down (Netflix)- ITV - Johnnie Walker - Kronenbourg 1664 - LEGO -
Melvita - Mentos - My Beautiful Broken Brain (Netflix) - Myspace - NBK - Nokia - Nobia -
Melvita - Mentos - My Beautiful Broken Brain (Netflix) - Myspace - NBK - Nokia - Nobia -
Peyote - Pizza Buzz - Porsche - Purmo - PWC - Roald Dahl - Robinsons -
Peyote - Pizza Buzz - Porsche - Purmo - PWC - Roald Dahl - Robinsons -
Shinola - Sleep Number - Stay in School - Stella Artois - St John Ambulance -
Shinola - Sleep Number - Stay in School - Stella Artois - St John Ambulance -
Thales - The Skype Collaboration Project - Vodafone - Waitrose - Warehouse - Waymo -
Thales - The Skype Collaboration Project - Vodafone - Waitrose - Warehouse - Waymo -
Wolsey - YEO Yeo Valley - Youtube (Product) - Youtube #OursToLose - ZUMA
Wolsey - YEO Yeo Valley - Youtube (Product) - Youtube #OursToLose - ZUMA
Recommendation
-
A fellow Malteser I have enjoyed getting to know you. You are a super talent on top of being a great human so you make the best R/GAer. Thank you so much for everything over that time. Keep learning. Keep enjoying and keep being you. R/GA is lucky to have you. I wish you nothing but the best in the future.
Rebecca Bezzina
CEO, EMEA at R/GA -
Keith is an exceptional designer who brings both depth and strategic acumen to the table. His nuanced understanding of the user experience intricately wove into our project’s larger strategic mission. Keith’s ability synthesize intricate user experiences while keeping a strategic lens on the projects objective elevated him to hero status. Don’t miss out on a chance to work with him!
Kevin Massaro
VP, Consumer Product Design at HP -
Keith was a key member of the creative leadership here at Native. He brought a keen sense of strategic vision to the digital and graphic projects we tackled, and a great eye for detail to make sure they were delivered to the highest possible quality. An asset to any team and I’d happily work with him again.
Miles Jordan
Director, PM at Native -
“Loved working with Keith. He’s passionate, extremely talented and a great collaborator, willing to take on feedback but also help guide the team in best practice for both UX and UI. Looking forward to working together again at some point in the future.”
Ryan Kenward
Head of Product at Catapult Sports -
“Keith is a super talented designer who took on several challenging briefs and delivered outstanding results. He also effectively mentored/coached a number of junior colleagues, where he was able to bring his significant experience to bear in a highly collaborative and constructive manner.”
Craig McDonald
CTO at Heist -
“It’s been a pleasure to work closely with Keith during almost 9 months at PLAYR. He is a very talented multi-disciplinary designer. Both a thinker and a do-er which is not that often found under the same brain. A great team player and individual. Looking forward to partnering again with him at some point in the future.”
Benoît Simeray
CEO at PLAYR (Catapult Sports) -
“Keith was great to work with. Strong design skills and a great collaborator and partner. Passionate about doing his best work.” — Chris Small Product Director at PLAYR
Chris Small
Product Director at PLAYR -
“Keith is a rare find. A highly talented and versatile designer who solved many problems we faced but also did it with a genuinely humble and positive attitude.”
Michael Clarkson
Global Brand & Marketing at PLAYR -
“Keith is an outstanding designer that can apply himself to everything from digital, through to print design. He’s an essential part of any creative team.”
Robert Bye
Product Lead at Google Creative Lab -
“Keith is an extremely talented designer, digital designer, art director and photographer. He has an amazing eye for design, is very passionate and takes great photos. Unlike many designers, he builds beautiful websites too. Lovely man.”
Stuart Finlayson
Business Director at Sunshine -
“Keith and I formed part of the creative team at Sunshine during an exciting period of fast-paced and rapid growth. We worked together on content-driven campaigns including the Skype Collaboration Project, Warehouse Tales of the City and The Great Boden Diaries. He is a detail-orientated digital art director who is passionate about his craft and has a clear point of view on both aesthetics and UX. His work in this area is a great complement to his talent for photography.”
Emily Fleuriot
Content & Editorial Director at Sunshine -
“We’ve worked with Keith on numerous projects and he’s always top of the list of freelance digital designers we want to have around when we have the right projects. Interesting, genuinely talented, engaging, creative, and fast digital designers are tough to find and Keith is absolutely all of those things.”
Alex West
Head of Design at Mother -
“Keith addresses every different digital project with the same level of insight and industry. Well-referenced and connected in the contemporary online world he makes for an extremely progressive digital strategist whilst also delivering functional, appropriate design solutions to the highest possible standard.”
Jordan Amer
Designer at Mother -
I worked with Keith on chimeforchange.org where he was Art Director and Designer. Keith is a highly talented individual with an impeccable work ethic and the highest perfectionism and attention to detail one could hope for. It’s always a pleasure to work with a designer who understands Digital and is able to work well with the Agile process. Keith was very patient while we implemented various design changes resulting from multiple stakeholders’ interests on the project, and proved to be calm and helpful throughout late nights and weekends to meet the deadline. Making the site fully responsive was an enjoyable collaboration and was made easier by the logical well-thought-out design template. I would be happy to work with Keith again, and highly recommend his work and positive professional style!”
Yan White
Front End Web Developer at Picture Ltd -
“Keith is the type of creative you want on your team as a Project Manager, and I imagine as a creative director as well. He’s an awesomely talented designer and always thinking beyond the brief. If there’s something missing in the brief, Keith will spot it and do it anyway! He’s also a top guy.”
Peter Hadden
Senior Digital Producer at Mother -
“Keith bone is not only one of the most stylish men I know but one of the smartest. He has been a joy to work with - his passion and knowledge have been a great asset personally and professionally. His inner goal for perfection and creating is a drive not many Art Directors / Designers have in today’s market. In short, I dress better and I am a better person and designer for it.”
Jim Bletsas
Design Director at Mother -
“Keith has been an integral part of the Design team at Mother producing and providing guidance in interaction design.”
Tyrone Hannick
Head of Digital at Mother -
“Keith is an excellent designer. He interpreted the brief clearly and delivered outstanding results. Highly recommended.”
Guy Rolfe
Producer at Mother -
“Keith is a very talented designer.. We were very sorry to lose him - and he is still missed. Easy to work with and always smiling! A sharp and keen eye for detail too!”
Christopher Gregson
Assistant Digital Producer, Addictive Pixel at BBH London -
“I collaborated with Keith on a number of occasions whilst he was at BBH and was always impressed with the outcome. His attention to detail, can-do attitude and foresight allowed us to create work that didn’t result in complications further down the line. He adds a personality and flair that enriches any idea shared with him. A top digital designer in my book.”
Martin Reed
Art Director, BBH London -
“Keith was involved in updating the design of our website www.hegartychamans.com. It was great working with Keith and the team. He always came up with design solutions that helped make our website work better. John and Philippa. * Top qualities: Personable, Expert, High Integrity.”
Philippa Crane
Hired Keith as a Digital Designer/Art Director, BBH London -
“Keith has a great understanding towards visualizing concepts. His attention to detail makes working alongside him that much easier. He brings ideas to life with his own insight and exceptional design skills. A welcomed asset to any team.”
Ian Gallais
Creative, BBH London -
“During the two years we’ve worked together Keith has always been an outstanding professional, with a great design intuition.. and one of the warmest personality in the industry.”
Raul Hernandez Gracia
Interactive creative, BBH London -
“I’m a perfectionist but with Keith around I can relax. Every project I’ve worked with him on has turned out great. Once I’ve briefed Keith, I know he’ll not only deliver great solid design, but also bring his own creativity and ideas to lift whatever we’re working on to new heights. I always request Keith specifically if I’m able to, he’s that good.”
Matt Fitch
Art Director, BBH London -
“Keith is a talented designer and a super hard worker. He crafted our best interactive ideas from rough concept to stunning walk-through on pitch deadlines. Keith is also a humble, likeable guy. Things just get done, brilliantly, with no ego and no stress.
Fran Hazeldine
Strategy Director and Partner, BBH London -
“Keith is a strong creative designer, with a sharp eye for detail. Efficient, talented and a nice guy, who is easy to work with - highly recommended.”
Ed Hornby
Head of Interactive Delivery, BBH London -
“Keith’s a cool dude, we share a love of bikes, and a love of digital, so that’s a good start. He takes pride and care in his design work, and if you put in a good brief to him, the result can be stunning.”
Mareka Carter
Art Director/Copywriter/Digital Creative, BBH London -
“Keith is the man to go to and has that balance between being both good and nice. Working across all clients and briefs, he comes highly recommended. Ali Augur.”
Ali Augur
Designer / Partner, BBH London -
“I’ve worked with Keith on many projects at BBH. He has a great eye for detail and his work is always of the highest quality. The fact that he contributes to my ideas makes my job a lot easier.”
Mark Lewis
Creative, BBH London -
“Keith is great at what he does. He is smart, extremely efficient, creative and really knows how to bring projects to life!”
Lana Bogatcheva
Senior Project Manager, BBH London -
“Keith has great ideas. He also got the gift of make them work in reality and an eye for design like no other.”
Johan Baettig
Creative , BBH London -
“This guy is what people mean by “raw talent” he is a great conceptual thinker and is very good at taking a small idea and super sizing it. He’s a great team player and extremely humble and friendly.”
Ez Blaine
Creative Director BBH London